We value you as customer and respect your privacy. That is why we will never pass along your information to any third party.
COLLECTION OF INFORMATION
Information you provide to us
We collect information you provide directly to us. For example, we collect information when you use our websites, shop in our stores, call us on the phone, create an online account, sign up to receive our emails, participate in a reward, contest, promotion or survey, communicate with us via third party social media sites, request customer support, apply for a job or otherwise communicate with us.
The types of information we may collect include your name, email address, postcode, billing address, shipping address, phone number, payment card information, product preferences, demographic information and any other information you choose to provide.
In some cases, we may also collect information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically or decide to purchase and ship products to someone. We will use this information to fulfil your requests and may also use that information to send marketing communications to your contact, unless he or she has previously opted out of marketing communications from Fyldella.
INFORMATION WE COLLECT AUTOMATICALLY
We automatically collect certain information about you when you access or use our websites or transact business with us, including:
Log Information: We collect information about your use of our websites, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our websites.
Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.
INFORMATION WE COLLECT FROM OUR PARTNERS AND OTHER SOURCES
We may also obtain information about you from other sources and combine that with information we collect about you. For example, we collect information from the UK Post Office change of address database to verify and update mailing addresses.
USE OF INFORMATION
- We may use information about you for various purposes, including to:
- Facilitate and improve your in-store and online shopping experience; Provide the products and services you request, process transactions and send you related information, including confirmations and receipts.
- Respond to your comments, questions and requests and provide customer service.
- Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you
- Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages.
- Personalize your online experience and provide advertisements, content or features that match your profile and interests.
- Monitor and analyse trends, usage and activities.
- Process and deliver contest, promotion and reward entries and rewards.
- Link or combine with information we get from others to help understand your needs and provide you with better service; and
- Carry out any other purpose for which the information was collected. We are based in the United Kingdom and the information we collect is governed by UK GDPR. By accessing or using our websites or otherwise providing information to us, you consent to the processing and transfer of information in and to the UK and other countries.
SHARING OF INFORMATION
We may share information about you as follows:
- With vendors, consultants and other service providers who need access to such information to carry out work on our behalf.
- With our business partners and other third parties for purposes of sending their own direct mail, unless you opt out of this type of sharing by logging into your online account and changing your preferences or by contacting us.
- With our banking partner ABCD Bank, which has its own privacy and security policies.
- In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation.
- If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of us or any third party.
- In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company; and
- With your consent or at your direction. We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
ADVERTISING & ANALYTICS SERVICES
We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.
We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
If you have any questions about these Terms of Service, please contact us at: